Monday, July 27, 2020
Oracle Recruiting Team Uses Google Form Landing Page to Hire - Workology
Oracle Recruiting Team Uses Google Form Landing Page to Hire - Workology Landing Pages Enhance Your Employment Branding Employment branding is likely on your mind in the competitive job market. You are asking your co-workers as well as yourself, What can we (the employer) do to stand out? The answer is through content like blogs, videos, tweets, infographics and photos. Except that these activities are hard to quantify and demonstrate their value because they tend to be soft branding instead of converting activities. Landing Pages Enhance Your Employment Branding These soft activities are one of the many challenges that those in employment branding face. We know they work but we cant explain why or how they might impact or improve hiring and recruiting. Google Forms might just be the answer to your candidate conversion woes. Google Forms might just be the employment branding proof you need. Last week, Oracle set up a simple landing page using Google Forms (seen above) in order to customize their messages to invite candidates to a career fair which they have plans to be ongoing. With no paid social media reach simply sharing via their social networks, the Google Form netted just under 200 targeted candidates for a single role in one week. Oracles landing page is customized uniquely to the sales role they are hiring for. I like how Celinda Appleby and her Oracle Careers team added a drop down box and bubbles to make the forms feel custom (see below) and not the traditional Google Form landing page. .ai-rotate {position: relative;} .ai-rotate-hidden {visibility: hidden;} .ai-rotate-hidden-2 {position: absolute; top: 0; left: 0; width: 100%; height: 100%;} .ai-list-data, .ai-ip-data, .ai-fallback, .ai-list-block {visibility: hidden; position: absolute; width: 50%; height: 1px; z-index: -9999;} Im definitely a fan of landing pages. One of my favorite WordPress Plugins is Gravity Forms (Click here for example). You can embed and customize a landing page right into a blog post or page. You can take things a step further and zap the contact information into a CRM or email management system like Mail Chimp to continue the customized message that can be programmed and automated. You can use a traditional talent network or you can use marketing automation and messaging tech. At Workology, we also use Zapier to send contact information over to our email management system. Each landing page and form has a custom tag so that we can customize the message to make the engagement unique. What is the ROI of a Recruiting Landing Page? Your own custom Google Forms landing page might just provide you and your recruiting team instant ROI for your employment branding efforts. The Google Form costs absolutely no money. Candidate information imports into a simple Google spreadsheet. Even better the Google Form is evergreen which allows for recruiters to continue to grow and expand their talent pools even when they dont have an active job requisition or opening. (Interested in learning more about Google Forms? Watch this quick landing page Google Form tutorial below.) Ive long been a fan of landing pages for candidate groups. Not only are they evergreen but if they are a page as part of your career site, they provide you with a standard page that doesnt change making for much better SEO. Recruiters dont have to worry about broken links because you are directing your recruiting efforts to a single page. Its also one that you can update which makes it even more search engine friendly. Whats the ROI of a Google Forms landing page? The jury for Oracle Careers efforts is still out. They will need to evaluate source of hire and turnover to understand the benefit for the long term. However, the no cost recruiting expense makes it appealing and definitely worth considering. .ai-rotate {position: relative;} .ai-rotate-hidden {visibility: hidden;} .ai-rotate-hidden-2 {position: absolute; top: 0; left: 0; width: 100%; height: 100%;} .ai-list-data, .ai-ip-data, .ai-fallback, .ai-list-block {visibility: hidden; position: absolute; width: 50%; height: 1px; z-index: -9999;}
Monday, July 20, 2020
How To Extend Your Social Job Search Beyond LinkedIn - Work It Daily
Step by step instructions to Extend Your Social Job Search Beyond LinkedIn - Work It Daily Right off the bat in your pursuit of employment, odds are high that you made or extended a LinkedIn page. All things considered, on the off chance that you need to be spotted by an expected manager, connect with other people who may acquaint you with bosses and make a resume that is straightforward and disperse, LinkedIn is an ideal spot to begin. In any case, it's not by any means the only spot. Truth be told, it's latent capacity speaks to just a little part of the open doors you have through more extensive web-based social networking commitment. Facebook and YouTube each have in excess of a billion clients. A great many these individuals are bosses and HR work force, and they generally have an eye out for imaginative, quick, and gifted up-and-comers, any place they may discover them. Plainly, at that point, the individuals who fuse a wide cluster of informal organizations into their pursuit of employment can possibly duplicate their odds of accomplishment many occasions over. Too Many Messages The trouble in this methodology, be that as it may, originates from attempting to screen both the patterns that may speak to new vocation openings and any trying things out reactions that businesses may send toward you by means of internet based life. You're dependent upon just such a large number of posts, pictures, and messages in the social-circle for you to deal with productively all aloneâ"in any event, when you confine your long range informal communication to only a couple of locales. An ongoing Harris Poll found that four of every 10 individuals have various social recordsâ"and among 18-to-34-year-olds, the extent jumps to 61 percent. Simultaneously, these individuals are overseeing 3.1 email tends to consistently. It's no big surprise that the greater part of respondents have considered getting away from at least one informal organizations in the previous year since staying aware of everything can be so debilitating. However, 56% fear missing something significant on the off chance that they don't watch out for their informal organizations. Strategies For Projecting Your Professional Identity For work searchers, the capacity to sort out and deal with their expert character online through web-based social networking can give a major advantage in their mission to climb the corporate inclines. Their procedures have been inventive: Some have embraced a thought administration methodology, composing articles, sections, or analysis that they conspicuously coop and post on the most important social locales. Others have built up an after by gaining practical experience in video posts on YouTube and different locales that outwardly show their imaginative reasoning and gifts. Still more have enrolled companions and devotees to connection to the activity searcher's presents and reports on attempt to increase a more extensive crowd. Instruments To Manage Your Feeds These people, just as the individuals who might not have the opportunity or foundation for turning out to be pattern watchers or online masters, advantage too from the most recent social instruments that can consequently oversee approaching messages, email, pictures, recordings, posts, and updates to make organizing simpler. These online administrations lessen or kill the requirement for you to sign in independently to all of your informal organizations. Further, destinations like MyLife.com, total the updates and posts from all your social locales and email channels so all the most significant news is accessible in one spot, in one brought together channel, permitting you to associate with your expert system's conversation points in a convenient manner. These locales likewise can fill in as interpersonal organizations themselves, giving your true to life data to other people and educating you regarding the individuals who are scanning for you. So absolutely remain associated with your LinkedIn contacts and gatherings. Additionally work, in any case, to expand your expert character in other online networking, and set up your quality by showing your abilities and reacting expeditiously to developing conversations where you can show your insight and capacities. Appreciate this article? You have time for another! Look at these related articles: The Social Networking Mistake That Could Hurt Your Job Search 3 Reasons Why People Don't Use Social Media For Job Search 6 Social Media Mistakes To Avoid While Job Seeking Photograph Credit: Shutterstock Have you joined our vocation development club?Join Us Today!
Monday, July 13, 2020
3 Steps to Kick Off Your Executive Job Search
3 Steps to Kick Off Your Executive Job Search Now and then getting a decent beginning with an official pursuit of employment can be testing. Its frequently hard to tell which steps to take to ensure youre finding the correct businesses and positions to apply for. While each pursuit of employment is one of a kind and there is no particular format accessible that guarantees an official quest for new employment will stream impeccably, there are a few stages you can take to begin the correct track. Here are three to consider: 1. Know the Specifics of the Position You Want At the official level, its conceivable that you fit the bill for various jobs, perhaps in more than one industry. In any case, similar to any extend you have started that closes effectively, your pursuit of employment requires a thin core interest. An incredible method to secure this center is by getting explicit about the position you need, including the business youd generally prefer to seek after on the off chance that you have more than one choice accessible. 2. Pick Ideal Employers After youve distinguished the position youre searching for, set aside some effort to recognize perfect managers youd like to work for. Consider your general vocation objectives, including where youd like to live, which authoritative culture you are generally appropriate for, and even whether you plan to resign from your next boss. At that point start exploring businesses that can meet your definitive profession targets, while deciding if you can meet their objectives for the positions theyre offering. At last, aggregate a rundown of around 15-20 organizations or associations that you feel will address your issues. 3. Distinguish Key Decision Makers and Company Issues Once youve arranged your rundown of bosses, start to focus on your crowd by finding key chiefs in each organization you hope to work intimately with whenever recruited. Additionally, intently analyze the issues your picked organizations have looked as of late or years that you might want to address. Making these strides can assist you with determining who you have to associate with on the off chance that you decide to ask about positions, or inside and out go after positions inside the particular organizations youve focused on. These means can likewise assist you with creating resumes and supporting archives that will assist you with scoring the meetings you need. It's imperative to make sure to mark your resume before applying to each new situation for more data on marking look at my ongoing article 5 Key Areas to Target When Branding Your Resume. You can likewise land extra position search and vocation related guidance by looking at our blog or tailing us on Twitter @GreatResume.
Monday, July 6, 2020
Traditional gender roles are hurting men and women
Conventional sexual orientation jobs are harming people Conventional sexual orientation jobs are harming people In spite of what a large number of us need to accept, the sexual orientation partition in our way of life stays especially alive.It stems, to some degree, from a difficult social request that people play conventional - and innately inconsistent - sex roles.The proof exists all over the place. At home, ladies despite everything convey a significant part of the local and kid raising weight, regardless of the way that reviews showhaving the two guardians similarly included at home improves youngsters' prosperity and school performance.Furthermore, in spite of ongoing strategy activities intended to advance sexual orientation uniformity in the work environment, sex assorted variety among corporate authority groups stays low - something that is frequently advocated by the dangerous thinking that ladies aren't equipped for administration since they're inalienably excessively enthusiastic or might get pregnant, two immortal staples of sex stereotyping.Personally, I've seen this both in my p rofession and at home.At home, my vocation at first assumed the lower priority in relation to my better half's since I must be that balancing out power for my family. Furthermore, when I went once again into the workforce, I got less cash-flow and needed to battle more diligently than my male partners to get the senior administration and influential positions I deserved.The contrast was extraordinary to such an extent that when I turned into a co-minister at World Changers, I made combatting the sexual orientation partition a key priority.So, we realize the sex isolate exists. It's unavoidable. Be that as it may, stop and think for a minute: it's likewise truly harming - to the two men and womenThe proof is clear: Birth rate. As indicated by Harvard University, Nations with high female work power interest rates will in general have higher birth rates. (A birth pace of 2.1 is required for a nation to supplant its populace. In the U.S., the fruitfulness rate is at present at 1.9.) Gross domestic product. As per the IMF, the sex hole costs U.S. enterprises a huge number of dollars consistently; shutting it would raise U.S. Gross domestic product by 5%. Child rearing. This one is simple. As I referenced previously, having the two guardians similarly engaged with a kid's life makes for more advantageous, more joyful kids. Likewise, when guardians share the weight, they themselves are more joyful. The requirement for change is similarly clear: we should disguise, as a culture, the way that sex doesn't solely qualify or exclude somebody from an opportunity.But how about we recollect: sex imbalance in the work environment and at home continues in light of the fact that, from various perspectives, it's imbued in our psycheMeaning, it's an extreme issue to uncover. For our predecessors, for instance, disparity was kind of essential. Men went out to chase and bring home the food; ladies watched the children and arranged meals.But times have changedMen and ladies are rises to now. The two sexual orientations are both similarly equipped for bringing home the notorious bacon and bringing up youngsters. Truth be told, people supplement one another. Next to each other, we lead better together. We parent better together. We drive progress at organizations all the more successfully together.To end sexual orientation disparity, organizations, families, and establishments must make systemic changes.As my group and I do at World Changers, official groups must focus on it to recruit individuals exclusively dependent on ability and experience instead of qualifiers of any physical sort.As guardians, we as a whole should encourage our youngsters what kind of regard they should search for in a future life partner - specifically, that they themselves trust in sex equity - just as what sort of conditions they should request of their managers. By and by, I'm attempting my best to bring up my girls to be certain and mindful of their self-esteem. It's helped me, in any event, having discussions with them and with other young ladies about battling against that sentiment of being disregarded or overlooked.And that is another key factor of this battle: separately, we would all be able to try to discover our voice and request, by and large, a superior, increasingly fair world.Ultimately, equivalent sexual orientation jobs advantage everyoneThe key to extreme accomplishment in this f ight for correspondence is concentrating on the way that a progressively evenhanded world at home and in the work environment benefits everybody - not only women.Going back to the details I refered to over, unmistakably wiping out the sex gap would build our national birth rate, increment our national GDP, and improve the lives of kids the nation over. Also, the explanation is straightforward: ladies and men genuinely accomplish work better together. An increasingly evenhanded work environment is progressively proficient and profitable. An increasingly impartial home is more joyful and healthier.Equality won't happen all alone, however. As I've stated, we need to work for it. As then-representative Barack Obama once stated, We are the change that we seek.That change is inside our grip. We know the sort of world we need. We know why and how the world would profit by equalityNow it's an ideal opportunity to make it happen.This article was initially distributed on Medium.
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